One of his most interesting quotes is:  ”A lot of people talk about ‘content is king. content is king,’ says Wheeler. “With ‘mega SEO,’ structure is king because without structure, your content won’t even be discovered.”

Those of us to who SEO for online properties can really understand this statement.  Interestingly enough, structure of the website, blog, or other properties always require a good structure. Without it, how can you manage your website and it’s recognition by the search engines?

While Microsoft doesn’t have to really worry about being “punished” by Google for slow-loading, low or no traffic pages or broken link, the authority status of Microsoft proves what we have always known.  Your job as an SEO specialist is to crete the authority recognition from search engines that will build traffic and good search engine positioning.

Read the article: An Inside Look at How Microsoft Handles SEO Across its Massive Site

Chesa Keane
www.computergoddess.com

When a website has no appreciable changes over time, the site will be viewed as stale-dated by viewers and by Google even with traffic.  Search engine results positioning relies on several elements:

• Age of domain
• Length of time domain is active
• Keyword-rich content
• Keyword positioning (titles, <H#> tags, body usage of keywords, file names)
• Absence of broken links
• Free of navigation errors
• Changing content, frequent updates
• Traffic, consistent and growing

As an SEO consultant, these aspects are discussed over and over with my clients — yet, the work that it takes to maintain this activity is often dropped.  And the result is to see the positioning of the website drop in a relatively short period of time.  The message here is that the Internet is not a static environment and activity that goes stale does not “fit” the Internet.

We can never forget the basics.  Fortunately, when these activities are resumed, positioning will return fairly quickly.

Chesa
www.computergoddess.com