One of his most interesting quotes is:  ”A lot of people talk about ‘content is king. content is king,’ says Wheeler. “With ‘mega SEO,’ structure is king because without structure, your content won’t even be discovered.”

Those of us to who SEO for online properties can really understand this statement.  Interestingly enough, structure of the website, blog, or other properties always require a good structure. Without it, how can you manage your website and it’s recognition by the search engines?

While Microsoft doesn’t have to really worry about being “punished” by Google for slow-loading, low or no traffic pages or broken link, the authority status of Microsoft proves what we have always known.  Your job as an SEO specialist is to crete the authority recognition from search engines that will build traffic and good search engine positioning.

Read the article: An Inside Look at How Microsoft Handles SEO Across its Massive Site

Chesa Keane
www.computergoddess.com

If your business is seasonal, then you know how competitive your market is. Getting the attention of your target audience will require concentration on your best keywords and linking those keywords on your website, blogs and social media to your money pages — the pages that convert your traffic to $$$$.

We have often talked about our strategy called Multiple Points of Presence and this is a perfect example of how using your Multiple Points of Presence to build your brand and expand your companies online awareness will bring you traffic and affect your bottom line.

Here are some important considerations:

• Think in terms of keywords that will be used by your seeking audience and concentrate on long-tail keywords rather than overly general keywords identified by your industry
• Focus your optimization on your webpages, not your website because there is no way your can build your site’s popularity and authority thinking only in general industry terms
• Monitor the results of any activity you undertake — if your traffic is not converting to sales, rework your content and keyword focus
• Now is the time to consider Pay-per-click either through Google AdWords or Facebook Ads – your popular season is when the seekers are out there, so wave your flag
• Ramp up your social media activity — if you have not embraced the whole social media trend, your business will not be competitive and your chances of surviving as a viable player in your industry is unlikely

While the overall market may be down, you must be aware of the seasonal opportunities and attract as much traffic as you can by outsmarting your competition.  Getting the biggest share of a smaller market will guarantee that you can survive the down cycle and be on top when the cycle turns.

Chesa
www.computergoddess.com

When a website has no appreciable changes over time, the site will be viewed as stale-dated by viewers and by Google even with traffic.  Search engine results positioning relies on several elements:

• Age of domain
• Length of time domain is active
• Keyword-rich content
• Keyword positioning (titles, <H#> tags, body usage of keywords, file names)
• Absence of broken links
• Free of navigation errors
• Changing content, frequent updates
• Traffic, consistent and growing

As an SEO consultant, these aspects are discussed over and over with my clients — yet, the work that it takes to maintain this activity is often dropped.  And the result is to see the positioning of the website drop in a relatively short period of time.  The message here is that the Internet is not a static environment and activity that goes stale does not “fit” the Internet.

We can never forget the basics.  Fortunately, when these activities are resumed, positioning will return fairly quickly.

Chesa
www.computergoddess.com