The Eye of SEO Focus » search engine optimization

Online Marketing Frauds

admin — Tue, 10 Apr 2012 21:06:07 +0000

My good friend, David Chapman, has written a nice article on statements that you might hear from SEO companies in order to sell you on their expertise. He mentions five search engine optimization (SEO) and Pay Per Click (PPC) claims that simply are not true. They may seem like common sense to SEO specialists like David and me, but if you are not familiar with the Internet, you might buy into the routine.

The five issues mentioned in David’s article are:

Guarantee of #1 placement
Volume discounts (PPC)
Submissions to thousands of Search Engines
Promis of hundreds of links back to your website
You are dealing with an Inside Man

Take a closer look at the full article on SEO and PPC Bad Sales Tactics.

Chesa Keane
www.computergoddess.com

An eye on SEO

Chesa — Tue, 19 Jul 2011 23:52:25 +0000

Online presence — more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual — and disappointing.

The purpose of a website or any other online presence is to deliver the right message to the right audience. Unless you can clearly define that message and choose to deliver that message in a way that can be heard as you feel it in your bones and your heart, you are only one of several billions of other points of presence online.

Lost in the ethers. Fogged by the cloud of every other website or point of presence.

Use this website to understand the process of message delivery, of creating the presence that defines who you are, and you’ll drift up in search engine results pages (SERP) for your keywords.

Let’s rock and roll. Enjoy the ride!

Chesa
www.computergoddess.com

SEO your website – Christmas is on its way

Chesa — Sat, 16 Oct 2010 19:16:29 +0000

Great article by Josh Hall on Simply Business on how important it is to search engine optimize your web pages for online Christmas shoppers. Seasonal SEO is something that a lot of website owners do not consider, yet for many companies their business lives or dies by seasonal sales.

If your business is seasonal, then you know how competitive your market is. Getting the attention of your target audience will require concentration on your best keywords and linking those keywords on your website, blogs and social media to your money pages — the pages that convert your traffic to $$$$.

We have often talked about our strategy called Multiple Points of Presence and this is a perfect example of how using your Multiple Points of Presence to build your brand and expand your companies online awareness will bring you traffic and affect your bottom line.

Here are some important considerations:

Think in terms of keywords that will be used by your seeking audience and concentrate on long-tail keywords rather than overly general keywords identified by your industry
Focus your optimization on your webpages, not your website because there is no way your can build your site’s popularity and authority thinking only in general industry terms
Monitor the results of any activity you undertake — if your traffic is not converting to sales, rework your content and keyword focus
Now is the time to consider Pay-per-click either through Google AdWords or Facebook Ads – your popular season is when the seekers are out there, so wave your flag
Ramp up your social media activity — if you have not embraced the whole social media trend, your business will not be competitive and your chances of surviving as a viable player in your industry is unlikely

While the overall market may be down, you must be aware of the seasonal opportunities and attract as much traffic as you can by outsmarting your competition. Getting the biggest share of a smaller market will guarantee that you can survive the down cycle and be on top when the cycle turns.

Chesa
www.computergoddess.com

Now that’s what I’m saying

Chesa — Tue, 10 Mar 2009 00:39:20 +0000

Julia Angwin was frustrated because every time someone Googled her, the top results were for an article she wrote for the Washington Post in 2005 about Lewis “Scooter” Libby who was indicted for making false statement, perjuring himself and obstructing justice by lying about how and when he learned the identity of CIA operative valerie Plame.

Now you might think this is not such a bad thing, but Angwin as a journalist felt stuck in the past and her work as a longtime media and technology reporter was not shining or showing up well-positioned for a search on her name. Frankly, this one article wasn’t representing her career very well.

This issue is a prime example of someone who wants to change or enhance their reputation online. However, this isn’t the worst issue I’ve come across, but annoying for Angwin just the same. And she decided to go about changing her online reputation and her story is outlined clearly in an article, It’s a New Me (As Seen on Google) in The Wall Street Journal | Personal Technology.

The really interesting thing about this article is that it follows the strategy we use in our business to change, enhance, subdue, or repair reputations online. While she did the work herself, she had some good advice and she followed it well. Read her whole story about changing her online Google image for the details.

Then contact TAO Consultants if you need help changing your online reputation.

Chesa
www.computergoddess.com