http://www.focusingtools.com Developing your online presence Wed, 07 Jul 2010 22:59:07 +0000 http://backend.userland.com/rss092 en Client still hasn't paid -- see earlier post, Ethical vs Unethical. This issue was originally posted for the sake of exploring online communication, reputation management, and the ethics of business. When you read the comments, you see that all are well-thought out, professionally presented and all points are valuable and viable. What ... http://www.focusingtools.com/2010/02/single-use-disposable-gynecological-instruments/ Here is a perfect example of how the Internet becomes the "court of public opinion." Our team is working on this project with today being the worldwide announcement of our client's lawsuit. If you follow this case online, you can see how the process works. First, we created a blog, www.morrisvswestfield.com, ... http://www.focusingtools.com/2010/02/the-court-of-public-opinion/ I'm in a quandry.  I was hired by a group of doctors manufacturing a single-use, disposable gynecological product to build their brand and market their entry into this new market.  After four or five teleconferences, three or four proposal modifications, and the final go-ahead, I felt I was dealing with ... http://www.focusingtools.com/2010/02/ethical-or-unethical/ Online presence -- more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual -- and disappointing. The purpose of a website or any other online presence is to deliver the right message to ... http://www.focusingtools.com/2009/01/eye-on-seo/