Jul
30
Whoa! Imagine doing the SEO work for a site the size of Microsoft’s. In an interview with Derrick Wheeler, Senior SEO Architect for Microsoft, talks about the large-scale SEO requirements for a multi-business, global site such as Microsoft.
One of his most interesting quotes is: ”A lot of people talk about ‘content is king. content is king,’ says Wheeler. “With ‘mega SEO,’ structure is king because without structure, your content won’t even be discovered.”
Those of us to who SEO for online properties can really understand this statement. Interestingly enough, structure of the website, blog, or other properties always require a good structure. Without it, how can you manage your website and it’s recognition by the search engines?
While Microsoft doesn’t have to really worry about being “punished” by Google for slow-loading, low or no traffic pages or broken link, the authority status of Microsoft proves what we have always known. Your job as an SEO specialist is to crete the authority recognition from search engines that will build traffic and good search engine positioning.
Read the article: An Inside Look at How Microsoft Handles SEO Across its Massive Site
Chesa Keane
www.computergoddess.com
Feb
03
Here is a perfect example of how the Internet becomes the “court of public opinion.” Our team is working on this project with today being the worldwide announcement of our client’s lawsuit. If you follow this case online, you can see how the process works.
First, we created a blog, www.morrisvswestfield.com, with the complaint and the facts of the case presented online. Once everything was in place, a press release was sent out for worldwide release. Within minutes, the story began showing up everywhere. Additional support for the release was offered through Twitter postings and retweets.
If you wish to follow this as a case study, it is the perfect example of how a well-managed reputation management campaign can get your message out to the right audience.
Chesa
Feb
19
One of the most important tasks in SEO strategy is to make the website SEO friendly. The results give the website increased traffic based on industry keywords rather than relying solely on the corporate identity or product, branded keywords. More traffic, in turn, results in better ranking and positioning.
When a website has no appreciable changes over time, the site will be viewed as stale-dated by viewers and by Google even with traffic. Search engine results positioning relies on several elements:
- Age of domain
- Length of time domain is active
- Keyword-rich content
- Keyword positioning (titles, <H#> tags, body usage of keywords, file names)
- Absence of broken links
- Free of navigation errors
- Changing content, frequent updates
- Traffic, consistent and growing
As an SEO consultant, these aspects are discussed over and over with my clients — yet, the work that it takes to maintain this activity is often dropped. And the result is to see the positioning of the website drop in a relatively short period of time. The message here is that the Internet is not a static environment and activity that goes stale does not “fit” the Internet.
We can never forget the basics. Fortunately, when these activities are resumed, positioning will return fairly quickly.
Chesa
www.computergoddess.com
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