Category Archives: Computer Goddess

Feb 26 1 comments
Computer Goddess, Online Reputation Management

GYN disposable single use instruments

Well, no response from the Docs, so I’m getting closer to the Big Reveal. Who are these docs that don’t pay their bills? I am on the brink of exposing them by name.

What can you do to let others know when you are dissatisfied with the way a business operates? And why would you want to report to the world about your problems with collecting money from customers or clients? I suppose the watchword here is Justice. If you know that there is a business that doesn’t pay their bills, you might be doing a service to let others know that business should be avoided.  Frankly, I think that is where my focus lies. I do not like the thought of doing damage to any business — but blatant disregard for professional business practices is reason enough to stand up and be heard.

There are a number of places you can report disreputable business practices starting with the Better Business Bureau in all of the cities in which they operate. Then you can report them to RipoffReport.com (the most difficult to deal with in reputation management because they never remove a complaint), Complaints.com, PissedConsumer.com (although I’m not a consumer, I’m a vendor), ComplaintNow.com, or ComplaintsBoard.com to name the most popular complaints sites. You can also report a business to the Attorney General of the state where you and they are doing business or the FCC, depending on the kind of business they operate. There are more places than this, but this is a good starter list.

My next step is to alert the offenders by email that they should use their main keywords to see how close my postings have ended up to their website in a Google search. They should also read my blog posts and my next step plans. The difference between my taking this situation publicly in my blogs vs. in RipOffReport.com or others is that I can take these blog postings down if the situation is resolved. However, if I complain on any of these named complaint sites, their names will be permanently associated with these negative postings with no hope of the complaints going away. The only way they can hope to improve their reputation after an onslaught from these complaints would be to hire someone like TAO Consultants to repair their reputation.  Not the smartest decision for them to make I would imagine given they are trying to build and expand their business in their industry.

I am not someone who enjoys strife, conflict or negativity. My daily intentions are to do no harm and to help businesses growth profitably and expand so they can be a positive and professional influence in their industry. My experience with these doctors has not been satisfying from a professional perspective and their refusal to act honorably leaves me little choice but to go public.

I have a motto by which I live:

You can push me a long way; just don’t push me past way.

Chesa
www.computergoddess.com

Feb 15 3 comments
Computer Goddess, ORM, Online Reputation Management

Single-use disposable gynecological instruments

Guess what? Surprise of surprises, this group of dishonorable doctors still has not paid. Now they have extended their non-payment tactics to others on our team. Are these people with whom you would want to do business? I know I wouldn’t. There is a special place in the netherworld for this kind of arrogance.

The real shame of it is that they have a good product. Women would definitely benefit from their product. But if the very women they could help knew what disreputable actions they have taken against the people who were hired to expand their online presence and who they really are, I think that the voting power of women might sink them. Or maybe that is just a wish and a hope.

So apparently they don’t think I am able to render the reverse side of reputation management. That is, tactics for a reputation that you can save is the same as for the reputation you destroy. The question for them would be:  will she do that to us?

Stay tuned.

Chesa
www.computergoddess.com

Feb 01 6 comments
Computer Goddess, ORM, Online Reputation Management

Ethical or Unethical?

I’m in a quandry.  I was hired by a group of doctors manufacturing a single-use, disposable gynecological product to build their brand and market their entry into this new market.  After four or five teleconferences, three or four proposal modifications, and the final go-ahead, I felt I was dealing with a group of honorable men.

Apparently not.  After one month into this one-year project, I billed them for the first month’s work and continued working.  Oh, by the way, I never work this way — billing in arrears.  As any consultant will tell you, you need advance payment to begin your project because work done as a service can’t be recalled for lack of payment.  But I softened on these guys — they have a good product. I know I could build their brand recognition and increase their sales using my strategies.  And after so many conversations, I also thought I was dealing with an honorable company.  Not to mention that I was working with my partner who was doing other work for them when he referred me to them.

Well, I billed mid-November 2009 and here it is the first of February and not a dime has come my way.  I have talked to them, emailed them and offered to accept payments. Nothing.

What is their reason for not paying?  Well, it seems a little false, but they said they didn’t see any results from my work after one month.  Anyone who know anything about SEO, ORM and the Internet knows that immediate results are a pipe dream especially for a start-up company with a relatively new product.  I was in the first month of a 12-month project building the foundation for the year.  Since sales were down from the month of October, they seemed to be looking for any excuse at all to simply not pay.

Two Courts

I have two options:  the Court of Law or the Court of Public Opinion.  Given the cost of a lawsuit, you can imagine that I am pondering the Court of Public Opinion. My dilemma is that it is my job to help my clients manage their online reputation.  I help repair a negative online reputation; I help build a non-existent online reputation (like this client); or I help pave the way for future problem solving by creating a strong online presence in a troublesome industry.

I am simply not interested in damaging anyone’s reputation online.

Likewise, TAO Consultants has been in business for more than 27 years, I am not used to being taken advantage of and my own reputation in my area of expertise is impeccable. I have earned my reputation with successful results for my clients. Ignoring this lack of payment puts me into a frame of reference I am simply not used to.

So let me ask for comments. What would you do? Let it go or go over to the dark side by going public with this client’s name and web address?

I leave it to you.

Chesa Keane

Jan 19 6 comments
Computer Goddess, SEO Tools

An eye on SEO

Online presence — more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual — and disappointing.

The purpose of a website or any other online presence is to deliver the right message to the right audience. Unless you can clearly define that message and choose to deliver that message in a way that can be heard as you feel it in your bones and your heart, you are only one of several billions of other points of presence online.

Lost in the ethers. Fogged by the cloud of every other website or point of presence.

Use this website to understand the process of message delivery, of creating the presence that defines who you are, and you’ll drift up in search engine results pages (SERP) for your keywords.

Let’s rock and roll. Enjoy the ride!

Chesa
www.computergoddess.com