http://www.focusingtools.com Developing your online presence Wed, 07 Jul 2010 22:59:07 +0000 http://backend.userland.com/rss092 en Called Socialnomics by Erik Qualman who wrote a book of the same name, social media is more than just a fad.  Qualman explains the importance of social media in the world of communications, marketing and simply staying in touch with customers, friends, family and associates.  This video is excellent for ... http://www.focusingtools.com/2010/07/social-media-think-its-here-to-stay/ Here is a perfect example of how the Internet becomes the "court of public opinion." Our team is working on this project with today being the worldwide announcement of our client's lawsuit. If you follow this case online, you can see how the process works. First, we created a blog, www.morrisvswestfield.com, ... http://www.focusingtools.com/2010/02/the-court-of-public-opinion/ I'm in a quandry.  I was hired by a group of doctors manufacturing a single-use, disposable gynecological product to build their brand and market their entry into this new market.  After four or five teleconferences, three or four proposal modifications, and the final go-ahead, I felt I was dealing with ... http://www.focusingtools.com/2010/02/ethical-or-unethical/ An article on Forbes.com points out the how too often a company fails to prepare for the unknown crisis that could threaten their business continuity and lead to online reputation management problems.  As the article states, "The time to put together a management plan for handling all the negative press ... http://www.focusingtools.com/2009/12/manage-your-environmental-crisis-before-it-happensknow/ I have a strong belief in the effectiveness of blogging to drive traffic to a core website and to create a perception of expertise for Google searches.  Because of this belief, I utilize blogging for my clients who are trying to create a new reputation or repair an existing poor ... http://www.focusingtools.com/2009/03/the-proof-is-in-the-stats/ Julia Angwin was frustrated because every time someone Googled her, the top results were for an article she wrote for the Washington Post in 2005 about Lewis "Scooter" Libby who was indicted for making false statement, perjuring himself and obstructing justice by lying about how and when he learned the identity ... http://www.focusingtools.com/2009/03/now-thats-what-im-saying/ One of the most important tasks in  SEO strategy is to make the website SEO friendly.  The results give the website increased traffic based on industry keywords rather than relying solely on the corporate identity or product, branded keywords.  More traffic, in turn, results in better ranking and positioning. When a ... http://www.focusingtools.com/2009/02/seo-basics-always-important/ eWeek.com published an interesting article  on Feb 2, 2009, reporting how Google labeled all websites as potentially harmful the prior weekend.  This problem helps us see that Google is, indeed, fallible.  "Nearly all search results were flagged with the warning the site  'may harm your computer."  Google's vice president of ... http://www.focusingtools.com/2009/02/human-error-caused-google-glitch/ Online presence -- more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual -- and disappointing. The purpose of a website or any other online presence is to deliver the right message to ... http://www.focusingtools.com/2009/01/eye-on-seo/