Called Socialnomics by Erik Qualman who wrote a book of the same name, social media is more than just a fad. Qualman explains the importance of social media in the world of communications, marketing and simply staying in touch with customers, friends, family and associates. This video is excellent for illustrating the impact of social [...]
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Author Archives: Chesa
GYNDisposables.com, GYN Disposables deadbeat client
As you read the earlier posts related to GYN Disposables, my reputation management client, you will see that I have done all I can to resolve the issue of their not paying us for services performed. This problem has created an interesting turn on SEO activity and online reputation management. The client, GYNDisposables.com, has as [...]
GYN disposable single use instruments
Well, no response from the Docs, so I’m getting closer to the Big Reveal. Who are these docs that don’t pay their bills? I am on the brink of exposing them by name.
What can you do to let others know when you are dissatisfied with the way a business operates? And why would you want [...]
Single-use disposable gyn instruments client
Isn’t it tiresome when you make the effort to be professional and the results don’t pan out. Yep - still no payment, no contact from this gang of renegade doctors. Without trying to sound as tiresome as this issue is, I have a couple of questions that I would like to pose to the docs [...]
Single-use disposable gynecological instruments
Guess what? Surprise of surprises, this group of dishonorable doctors still has not paid. Now they have extended their non-payment tactics to others on our team. Are these people with whom you would want to do business? I know I wouldn’t. There is a special place in the netherworld for this kind of arrogance.
The real [...]
Single-use, disposable gynecological instruments
Client still hasn’t paid — see earlier post, Ethical vs Unethical.
This issue was originally posted for the sake of exploring online communication, reputation management, and the ethics of business. When you read the comments, you see that all are well-thought out, professionally presented and all points are valuable and viable.
What am I going to do? [...]
The Court of Public Opinion
Here is a perfect example of how the Internet becomes the “court of public opinion.” Our team is working on this project with today being the worldwide announcement of our client’s lawsuit. If you follow this case online, you can see how the process works.
First, we created a blog, www.morrisvswestfield.com, with the complaint and the [...]
Ethical or Unethical?
I’m in a quandry. I was hired by a group of doctors manufacturing a single-use, disposable gynecological product to build their brand and market their entry into this new market. After four or five teleconferences, three or four proposal modifications, and the final go-ahead, I felt I was dealing with a group of honorable men.
Apparently [...]
Manage your environmental crisis before it happens
An article on Forbes.com points out the how too often a company fails to prepare for the unknown crisis that could threaten their business continuity and lead to online reputation management problems. As the article states, “The time to put together a management plan for handling all the negative press you get from an environmental [...]
The Proof is in the stats…
I have a strong belief in the effectiveness of blogging to drive traffic to a core website and to create a perception of expertise for Google searches. Because of this belief, I utilize blogging for my clients who are trying to create a new reputation or repair an existing poor reputation online because of the [...]