Online presence — more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual — and disappointing.
The purpose of a website or any other online presence is to deliver the right message to the right audience. Unless you can clearly define that message and choose to deliver that message in a way that can be heard as you feel it in your bones and your heart, you are only one of several billions of other points of presence online.
Lost in the ethers. Fogged by the cloud of every other website or point of presence.
Use this website to understand the process of message delivery, of creating the presence that defines who you are, and you’ll drift up in search engine results pages (SERP) for your keywords.
Let’s rock and roll. Enjoy the ride!