Jul 19 NO comments
Computer Goddess, SEO Tools

An eye on SEO

Online presence — more than just having website, more than just having a blog. If you approach your online presence with a casual attitude, the results will be casual — and disappointing.

The purpose of a website or any other online presence is to deliver the right message to the right audience. Unless you can clearly define that message and choose to deliver that message in a way that can be heard as you feel it in your bones and your heart, you are only one of several billions of other points of presence online.

Lost in the ethers. Fogged by the cloud of every other website or point of presence.

Use this website to understand the process of message delivery, of creating the presence that defines who you are, and you’ll drift up in search engine results pages (SERP) for your keywords.

Let’s rock and roll. Enjoy the ride!

Chesa
www.computergoddess.com

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Apr 25 0 comments
search engine optimization

Common SEO Mistakes

Could You Be Producing These Common SEO Mistakes?

SEO can be something almost virtually anyone using a web business or blog knows about. The reasoning behind of SEO is very simple obtaining the best search engine positioning on the search engines to ensure that you receive the 1st chance at the preferred web-site visitors. As straight-forward as the reasoning is, and at the same time clear-cut as the most frequently used techniques of obtaining SEO results are, countless website and blog owners are rendering severe problems which usually cost them a large amount in energy and time.

Tag: You’re It

Tags are sometimes misunderstood, and moreover ignored entirely by beginner on-line marketers. It’s really easy to disregard the most effortless of website or blog development elements when software packages or platforms actually do the constructing for you. When it comes to a great number of conditions a website creator provides meta tags stashed within the menu bar, and individuals don’t make an effort to replace these.

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Apr 23 0 comments
search engine optimization

Respect Your Readers

Don’t Treat Subscribers Like Idiots

We’ve all seen those well-known how to books for “Dummies.” They are great since they streamline problems to make sometimes difficult to comprehend subjects easy to understand. When you’re pondering your sales webpages, article content and even blog posts, write to readers keeping that in mind, make ideas simple and easy to follow but don’t treat your potential customers like dummies.

The Simple Truth Wins Devotion

If you are advertising something, you want to prove to the potential client that it’s going to enable them to execute a job, make them pleased, help to make life simpler, or whatever the actual item is designed to perform. Nevertheless, the fastest way for you to erase the trust of a site, or landing page surfer is to spin large stories of impracticality. Coming on too strong, much like the proverbial used car salesperson is simply going to generate disbelief, not faith.

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Apr 21 0 comments
search engine optimization

How to Master Niche Marketing

Studying Your Niche

Finding a market which is popular will usually render good results with regards to sales of relevant products, however niche advertising tends to be tricky. The hardest part is grasping enough about the niche to get into the “inner circle.” You should be in the position to not simply compose knowledgeably regarding the subject, you’ll have to grasp just what the usual needs are of those that are involved in it.

If you are selling a boat navigation unit, it isn’t enough to merely target ship owners, you will need to find out what it is concerning moving around the waterways that is so tricky, along with what problems one can find to watch out for. You have to know why a course-plotting GPS is so important to boaters, and what different types there can be with regards to different types of water. The same is true for virtually any niche. Puppy owners have specific requirements, and yes it would seem that anyone who has ever owned a dog would be in-tune with the basic niche. However, that will depend a whole lot on exactly how much you talk with other puppy owners. One man’s knowledge might help, but wouldn’t be complete to the whole niche.

How to locate Market Data

The best thing to do while looking to obtain facts about niche markets is to throw oneself inside the culture of it as much as possible. Because of the Internet, that is certainly incredibly easy before. Locate a community forum, the more energetic the better, and set up an account. You do not even have to talk, even though getting involved and making connections with the other posters is a great technique to build a following.

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Apr 19 0 comments
search engine optimization

The Importance of Tracking ROI

Determining if the Investment is Paying Off

As in any company, once you begin advertising an item on the web, you have to pay particular attention to the net income. If a marketing and advertising plan is not doing the job, it is best to be told right away, and alter your current tactics than to let it languish and fade, costing you both money and time.

In an effort to understand the fundamentals of investment strategies of any type, you should know the way to determine ROI. ROI represents return on investment. It sounds easy enough. How much you spend for advertising v . the amount you sell. If it were really so easy no one would have a dilemma discovering if they are getting their money’s worth. ROI has a standard formula: GROSS earnings take away advertising and marketing investment, divided by that marketing and advertising expense. That would supply you with a percentage of earnings. If you created $100,000 and had to shell out $30,000 to make it then you would have a little greater than a 2% profit. Fair enough, nevertheless is that sufficient to know?

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Apr 17 0 comments
search engine optimization

Beginner Marketing Mistakes

Most significant Mistake Inexperienced Marketers Make with Affiliate Internet Marketing

Internet affiliate marketing is known as an online revenue creator for both newbies as well as professional entrepreneurs equally. It is relatively simple to get going with, plus it does not cost much, if any money to accomplish it. A winner in many ways. However, it’s not foolproof. Many beginning web entrepreneurs start off having thoughts of piles of cash, and grand hopes and dreams and then give up in discouragement. The issue is not really with affiliate marketing but with the strategy utilized to make use of it. There is one particular deadly mistake many startups make, they get scattered.

A lot of new internet marketers become scattered because of frustration, other folks just because they can’t select a single program to back.

The Matter connected with Desperation

The anxious starting internet marketers make an appearance in 2 alternative ways. The first set gets started thinking they have to start a lot of affiliate campaigns to get the maximum visibility. The speculation appears to be to create numerous varied campaigns and hope one hits big, or a good deal of them demonstrate a little revenue to make a single huge profit.

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Apr 15 0 comments
search engine optimization

Picking Your Home on the Web

How To Pick the Perfect Web Hosting Provider

Deciding on a web hosting provider can be very challenging for new web entrepreneurs. You’ll find thousands to choose from, and the competition amidst all of them is fierce. If it happen to be just a question of selecting the web hosting provider with the most affordable service, the selection would be a little simpler. Even when that may be your main condition when picking a host, you need to consider the details to determine if those prices will last, and in case they don’t exactly what the real cost is for the service once the tryout period of time is over.

Price, however isn’t the very most effective feature for selecting a web site host. It is really fine to be price sensitive, especially when starting up a business, but there are lots of additional elements of hosting which could make discount prices not such a good deal. Exactly how do you know if you are getting everything required once you pick the best price?

Is Free Of Charge Genuinely Cost-free?

The initial thing you may notice when searching for a web host is the multitude of services selling web space for your site totally free. Seems terrific, right? What i’m saying is that reduces your overhead a great deal without having to pay for a monthly, or perhaps yearly service charge for the internet based area to place all of the sales materials. Free of charge isn’t really all it’s cracked up to be, however. Especially when you are focusing on a livelihood in advertising. Free of charge makes a person seem low-budget to your readers. Free services are hard to generate clean looking landing pages on too, however even if you are hosting a store front, or affiliate weblog, it will be full of the web host’s advertisements. That’s how they get their money when they do not impose a fee for the spot.

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Apr 13 0 comments
search engine optimization

Provide Value While Building Your Business

Cooling the Heavy Sell

Have you ever before walked into a shop, or perhaps more presently into a car or truck dealer and promptly been surrounded by sales people seeking to force you into a choice to make a order? It can be extremely aggravating. It is just a put off. It’s tough to be in a sales enterprise of any sort. To practice it best you have to walk a fine balance somewhere between educational, serious or downright sneaky.

A recent study connected with electronic sales advertising habits and how they affect visitors called ‘The Social Break-Up’ showed how pushy sales methods appeared to be the number 1 reason folks unsubscribed to mailing lists, and / or social media accounts, and / or ‘un-liked’ pages on Facebook as well as other types of subscribed marketing communications such as RSS feeds.

The balance is somewhere between offering thoughtful, interesting details on a regular schedule, and bombarding the web with campaigns, links, outright advertising plus a barrage of crappy come-ons, and sales letters. Should you acquire authentic email subscribers, you are provided trust, and you have to work very hard in order to not destroy that confidence..

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May 16 NO comments
Internet Marketing

A Day in the Internet

I love graphics that tell the whole story. Like this one:

A Day in the Internet
Created by: MBAOnline.com

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Apr 10 NO comments
search engine optimization, Search Engine Strategy

Online Marketing Frauds

My good friend, David Chapman, has written a nice article on statements that you might hear from SEO companies in order to sell you on their expertise. He mentions five search engine optimization (SEO) and Pay Per Click (PPC) claims that simply are not true. They may seem like common sense to SEO specialists like David and me, but if you are not familiar with the Internet, you might buy into the routine.

The five issues mentioned in David’s article are:

  1. Guarantee of #1 placement
  2. Volume discounts (PPC)
  3. Submissions to thousands of Search Engines
  4. Promis of hundreds of links back to your website
  5. You are dealing with an Inside Man
Take a closer look at the full article on SEO and PPC Bad Sales Tactics.
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Mar 26 NO comments
Blogging, Online Reputation Management

Joe Lieberman wants a Terrorist Button on blogs

Because Google has put a flagging opportunity for viewers on YouTube to “flag” a video for inappropriate content (violent acts, hate mongering and how-to-make-a-bomb videos), Senator Lieberman has written Google CEO Larry Page suggesting that a Terrorist Button be placed on Blogger sites to help us flag inappropriate content on Blogger blogs.

My concerns here are related to the fact that this is such a great way for someone to cause a blog owner problems for reasons other than terrorist acts. A competitor doesn’t like another business – flag ‘em as a terrorist. Once things settle down, the situation will probably sort itself out – but at the expense of the flagged business. Cheap retaliation for those with a lack of conscience.

And why just Blogger? There are lots of other public places one can express themselves. There are so many blogging outlets, the proposed button would have to be placed at the browser level to give the viewers a quick and easy way of talking to the government about inappropriate content.

Do we want the government policing blogs through out readers like Senator Lieberman suggests? Do we want to worry about being mistaken for a terrorist because our last boyfriend is really pissed off? Or because a disgruntled employee is taking out her revenge?

I am someone who believes in the best of everyone. I think that people do the best they can with what they have even though sometimes they might look less than stellar in their actions. And I believe that I have the right to express an opinion without the fear of reprisal from those who may not agree. Granted, I’m not planning to overthrow my government. I’m no threat to anyone. But I do work with clients who are suffering from reputation damage online because someone is posting negativity online about them.

It is an awful experience when you are being attacked for no other reason that unfair competition. One of my clients finally gave up and closed down their business to restart under another name with a different business model.

I support free speech in almost every situation. I do draw the line at overtly harmful material posted online, anywhere by anyone. I don’t feel that an opinion is off-limits, but when the comments arouse the audience to harm to others, not acceptable.

When all is said and done, I think Senator Lieberman is being naive to think that a button to flag terrorist content on Blogger will do much to help stop terrorism. We stop terrorism at levels way higher than Blogger.

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